Why do women need 15 times as many shops to clothe themselves as men do?

That’s what Rory Sutherland asked in an article in The Spectator last month.

It was really an article about bookshops and their demise … and how these will probably just be replaced by more women’s clothing shops!

But it did get me thinking about all those female clothes outlets. I know men don’t shop for clothes that much, we tend to enjoy electronic shops, CD shops and bookshops. So isn’t it a real pity that the last two purchases are going more and more online. So we’re just going to get more neck ache staring at the computer screen.

Soon you won’t see us men in the shops anymore. Maybe we’ll just go to the shopping complexes to eat. Or to cart around our wife’s or girlfriend’s shopping.

Or maybe we’ll go shopping for shoes or toothpaste or something equally as boring.

I had a meeting with a guy today who said “Men don’t know how to shop.”

I agree.

It’s the women that make an art of it.

As our society becomes more of a consumer-oriented one, and, consequently more materialistic, perhaps it’s time to ask:

Why do women need 15 times as many shops to clothe themselves as men do?

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